Greece has consistently been an all time unique tourist destination for many years. However, this finding should not become a “reassuring” factor and discourage us from continuing our efforts in order for our country to remain one of the most important tourist destinations worldwide, producing a high value-added, both financially and socially, tourist product. A product that exceeds by far the usual tourist stereotypes since it concerns all forms of tourism, from recreation and quality entertainment to congress or sea tourism. No matter if it is for a few or more days. In this context, Greek News’s decision to continue its campaign for the tourism promotion of our country in the important US market, for a ninth consecutive year, is praiseworthy because it is both useful and irreplaceable, providing information about Greece and promoting our country at the same time.
The tourism promotion strategy of the Region of Attica functions within exactly the same context. In a systematic way, on the basis of scientific processes and approaches, the Region of Attica has chosen to showcase not only its main advantages, but all the ‘‘pixels’’ of a contemporary tourism image, beyond an Athenian only approach. Whether it is the Argosaronic Islands or Elefsina, the cultural capital of Europe in 2021. Whether it is the paths of pilgrimage tourism or the culinary delights of the region. Whether it is its insuperable ancient monuments, well known or less well-known, or the paths of modern Art and culture. Attica is an ideal destination either for a short break or for a longer stay, during 365 days a year in all of its 66 municipalities. In this way, we are implementing a specific strategic choice, emphasizing the whole spectrum of natural and cultural wealth of a unique place within Greece and the whole world: Attica .The Attica of the distinct light, colours and scents. Both the old and modern Attica, a place that meets all expectations, even those of the most demanding visitor.
To this purpose, the Region of Attica attempts, by supporting infrastructure, to focus on innovative products, through a holistic extrovert strategy, and make Attica a pole of attraction and a dynamic factor in the context of the wider tourism promotion actions of Greece, in a very competitive international environment.
Statement of the Regional
Governor of Attica, Rena Dourou
Greece, like Attica, does not need any special recommendations as an established worldwide tourist destination. However, this fact increases our responsibility. We are obliged, not only to meet the expectations of our visitors, but to provide them with new perspectives, new approaches, new explorations. Attica, in particular, is inextricably linked to Ancient Greek History, Philosophy and Culture.
“Today — it has been such a lovely day today — in the small round Byzantine church at the foot of Hymettus. Why can we not live forever like that? I wondered — it was still not warm enough, but the rain and the wind had abated, and life looked so free, filled with all beautiful things: wild nature, thyme, cypress trees, the little courtyard where Roger and Margery sat devoted to their painting ‘ (…)’’. Virginia Woolf’s words may have been written several decades ago, but they still sound modern. Because the Attica landscape, like the Attica light, are infinite values overcoming space-time constraints. Antiquity, Byzantium and Modern era coexist harmoniously in Attica, along with all aspects of modern tourist products – seaside tourism, gastronomic pleasures, environmental discoveries. All these mosaic tiles, distinct and special, constitute the large mosaic called “Attica”, which is worth visiting for the first time or for yet another exploration.