New York.- Greece and Cyprus were present at the Summer Fancy Food & Confection Show 2010 that was held from June 27-29 at New York’s Javits Center. Financial Crisis downgraded the presence of Greece, that was represented by 21 private and cooperative companies, mostly oil and dairy products, down from 37 companies in 2007. Also present was the prefecture of Heraklion, Crete.
Cyprus was represented by 19 companies, mostly of dairy products and wines.
Cyprus’ Trade Commissioner in U.S., Aristos Constatinou, told the “Greek News”that this year the Cyprus Pavilion was showcasing specialty gourmet food products, such as an array of cheeses, wines and Commandaria, Honey Spread derived from the combined mixing of rare varietals of natural bee honey and organic herb extracts, Mediterranean organic Sea Salt Flakes in various flavours in disposable grinders as well as many other fine specialty food products.
In addition to the many companies that have participated in previous years, this year several new companies and products were showcased from Cyprus namely; M & M Mamas Kettle Ltd with their Hand cooked Natural Potato Chips, SA Bioplants Ltd with an array of Unique Herbal teas, Mesarka Dairy Ltd with their line of Halloumi cheese, Thamira Food MFRS Ltd with Traditional Regional Cyprus Biscuits and Baked goods, Thamira Food MFRS Ltd Ltd authentic Pasta, Tomato Sauces and Gourmet Frozen traditional Ready Meals & Frozen Ravioli, Demetriou Dairy Ltd with Halloumi and Strained yogurt, A & O Bakeries Ltd Traditional Cyprus Biscuits, paximadia and koulouria, Allantika Dymes Ltd with Traditional Smoked Meat Products, Chrysostomos Elia Ltd with their line of Halloumi and other Cyprus Cheeses, and Manger Catering Ltd.
“The specialty food industry is a thriving and vital part of the U.S. and global food market. A wide range of manufacturers, distributors, sellers and others make up the supply chain that brings innovative specialty products to the end consumer”, Cnsntinou said
“Cyprus’ participation in the Fancy Food show is an integral part of our efforts to promote and expand the export of our unique Specialty food products to the US market. Cyprus Food products are becoming increasingly well known and are considered to exemplify quality, innovation. Cyprus products are known for their authenticity, ethnic and cultural origin, superior ingredients, and consistent high quality.”
The NASFT Summer Fancy Food Show presented this year 2,500 exhibiting companies, 81 countries represented – domestic and international suppliers according to the Nasft Organization Press Release. The Fancy Food Show is the central hub of the specialty food industry, with an estimated over 24,000 attending buyers from every major segment, including foodservice, supermarkets, mass merchants, natural and organic, gift and specialty retail, many of whom rely on the Fancy Food Shows exclusively to source global products. The specialty Food industry is fueled by aggressive retailer expansion, with companies showcasing innovative international products and a wealth of imported items making their way to the American market.
“Overall the show was a success and resulted in several new Cyprus products finding interested buyers and distribution in the US market. We hope to both continue to increase the market presence of those Cyprus Products already available in the US, as well as to steadily increase the variety and range of Cyprus products in the market”, Constantinou added.
Dennis Droushiotis, President of Equis Trading and a veteran of the Fancy Food Show, told Greek News that this year the show has expanded and introduced new products which made the it more successful by attracting new and more visitors.
Droushiotis, was promoting the famous “Pittas” halloumi cheese.
“It has always been the popular product for visitors and this year was no exception.
Pittas booth had a lot of success which is of course expected with a strong product like halloumi. Distributors, restaurateurs, shop owners and customers underlined how good halloumi is and that is one of the best cheeses they ever tasted!! People kept coming back for more and more grilled halloumi”, Droushiotis said.
“Customers asked where they can buy halloumi, how they can prepare it and what makes it so good. Restaurateurs and shop owners asked us about Pittas Dairies distributors and they showed their high interest in introducing halloumi to their customers which was our objective.”