Greece’s new tourism promotion campaign under the slogan Greece, All Time Classic will go to the IBT 2013 travel trade show that will take place in Berlin from March 6 to 10, Greek National Tourism Organisation (EOT) Secretary General Panos Livadas announced yesterday in a presentation held at the Acropolis Museum.
At a presentation of EOT’s tourism promotion campaign at the Acropolis Museum in Athens, Livadas said Greece’s schedule for participating in major travel fairs in 2013 will be finalized by the end of March, while next year’s planning will be launched as early as this summer.
He underlined that, for the first time, the country will adopt a unified promotional campaign outlined in a handbook that will provide specific guidelines to all interested parties.
The goal of the organisation is the improved management of the brand name “Greece, All Time Classic” that would promote Greece in international markets despite the funding cuts in advertisement and promotion, Livadas noted.
Things Looking up for Greek Tourism
With 16 million international arrivals and € 10 billion in revenue for 2012, the Greek tourism industry is a crucial element for economic growth, according to Andreas Andreadis, President of the Federation of Hellenic Tourism Enterprises (SETE).
Addressing the BoG shareholders’ meeting on February 26, Andreadis expressed optimism that foreign arrivals shall increase by one million in 2013, on the basis of data indicating a 20 % increase in the British and a 15% rise in the German, French and Nordic country markets.
Furthermore, rising demand from Russia, Ukraine, Israel and Turkey has led to a more than 20% increase in charter flights. Andreadis further estimated that a € 2.5 billion annual investment in tourism is feasible, in which case the tourist industry would account for 40% of Greece’s growth over the next ten years, according to the Mckinsey report Greece Ten Years Ahead.
Moreover, he pointed to the opportunities presented for the good use of idle tourist real estate property, the streamlining of visa granting procedures and the need to reduce to 6.5% VAT for tourism services. He expressed confidence that these measures could lead to 20 million international arrivals over the next 2 or 3 years, thus contributing 3 points per year in the Greek GDP and tens of thousands of working positions.
A Booster Programme for the Islands
Meanwhile, Development, Infrastructure and Networks Minister Costis Hatzidakis and Merchant Marine Minister Costis Moussouroulis announced on February 21 an € 80 million programme for the support of small tourism enterprises based on Greek islands.
The project aspires to grant loans from € 10,000 to 30,000 on favourable terms, for the improvement of services. It is noteworthy that islands with less than 3100 inhabitants shall enjoy zero interest rates.T he programme shall be launched no later than March 15.